Blog
What your ad platforms are really counting, why the numbers so often lie, and how to run marketing you can actually trust.
Branded search ads look like your top performer, but they mostly take credit for traffic you already had. Here is how to see the truth.
Conversion TrackingWhen Google Ads and Shopify disagree on your sales count, one of them is lying. Here is how to figure out which, and what the gap is really telling you.
AttributionAdvertising a promo code trains coupon sites to intercept your sales. Here is how the leak works and how to catch it in your own tracking.
Ad TrackingIf your Meta Ads numbers look better than Shopify's own sales, your pixel may be double-firing. Here is how that happens and how to check it yourself.
Structured DataYou filled in the field and Google's Rich Results Test still flags it missing. On a store with variants, the field is often just sitting on the wrong node.
Conversion TrackingOn August 26, 2026, Shopify shut off Additional Scripts and checkout.liquid for every non-Plus store, no warning banner included. Here is what that did to tracking.
Ad TrackingWe ran our free scanner against 23 real Shopify stores from Shopify's own community forum. Here is what it found, what it missed, and why.
Structured DataSome product pages don't have a partial structured data problem. They have none at all. Here is how to tell, why it happens, and what it costs you in search.
Structured DataWe checked 30 real Shopify stores. 19 of them, about 63%, had product pages with no GTIN or MPN in their structured data. Here is what that costs you and the two-minute fix.
AttributionAffiliate and coupon partners often claim credit for sales your paid ads already earned. Here is how to spot the double payment and stop it.
Conversion TrackingIf your error page counts as a purchase, Google is optimizing your ads toward mistakes. Here is why 404 pages fire conversions and how to catch it.
Conversion TrackingSetting a conversion action to Primary tells Google Ads what to bid toward. Get it wrong and you pay for the wrong thing. Here is how to check.
Ad TrackingTwo GTM containers on one page quietly double your conversions and wreck your ad data. Here is how it happens and how to spot it yourself.
Conversion TrackingYour theme and a tracking app can both fire the same Google Ads conversion. Here is how to spot the double-count and fix it.
AnalyticsDoubled pageviews quietly wreck your GA4 numbers. Here is how to spot the problem, confirm it, and understand what it does to your reports.
Conversion TrackingIf your conversion count looks too good to be true, your pixel may be firing on every page instead of just purchases. Here is how to catch it.
Conversion TrackingIf your Google Ads conversion tag still has the placeholder ID from the setup docs, it is counting nothing. Here is how to spot and fix it.