Straight talk on ad tracking, data, and AI operations.

What your ad platforms are really counting, why the numbers so often lie, and how to run marketing you can actually trust.

Are You Paying Affiliates for Sales Your Ads Already Bought?

Affiliate and coupon partners often claim credit for sales your paid ads already earned. Here is how to spot the double payment and stop it.

If your error page counts as a purchase, Google is optimizing your ads toward mistakes. Here is why 404 pages fire conversions and how to catch it.

Setting a conversion action to Primary tells Google Ads what to bid toward. Get it wrong and you pay for the wrong thing. Here is how to check.

Two GTM containers on one page quietly double your conversions and wreck your ad data. Here is how it happens and how to spot it yourself.

Your theme and a tracking app can both fire the same Google Ads conversion. Here is how to spot the double-count and fix it.

Doubled pageviews quietly wreck your GA4 numbers. Here is how to spot the problem, confirm it, and understand what it does to your reports.

If your conversion count looks too good to be true, your pixel may be firing on every page instead of just purchases. Here is how to catch it.

If your Google Ads conversion tag still has the placeholder ID from the setup docs, it is counting nothing. Here is how to spot and fix it.